23 An operating model that stems from the ability to combine sector, technology and application expertise through customer collaboration with relevant Sales Engineers, sector Business Specialists and Product Specialists focused on products and technologies. The BUs, industrial automation, process automation and automotive, constantly interface to transfer the excellence and experience of each sector to the others: from the study of the materials needed in petrochemicals, to the integration of electronics and digital in industrial automation or meeting the quality standards required in automotive processes. An organisation that allows all customers to enjoy the most effective mix of sectoral excellence. Pneumax Business Attitude PRODUCT SPECIALISTS Specific knowledge • Products and Technologies BUSINESS SPECIALISTS Dedicated competences • Sectors and Applications SALES ENGINEERS Worldwide Presence • Relationship management
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